FRENSHIP – SXSW 2017 Top 20


Photo credit: Tony Corella @tcorella

FRENSHIP (LA, USA) is a synth pop duo by definition, but they prove to be more than that, topping their class with full sounding synth drum tracks that keep one enthralled as the vocals coalesce in the effortless marriage of melody and harmony.

Bio: There’s a strong contrarian streak in FRENSHIP, the Los Angeles-based duo of James Sunderland and Brett Hite. James grew up in Colorado and came from a family of opera singers, and while he didn’t inherit that opera gene, he did sing in choirs and played the drums as a kid. James moved to L.A. after 4 years of college in Pennsylvania studying a crash-course in production, where he was part of a “soul-sucking” DJ duo. Brett grew up in Spokane, Washington with a talent for soccer and as a hobby played the drums and guitar. A music career was the furthest thing from his mind. It would eventually take an injury for Brett to discover his burgeoning interest in music and the gnawing realization that he was beginning to burn out on the sport. Brett began to play coffee shops and small venues after college as a singer/songwriter. (continued)

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